At Legal Marketing Leads, auto accident leads represents well over 50% of our overall business.  This is why we focus relentlessly on trying to capture as many of the over 6,020,000 auto accidents that occur in the United States every year that we believe our worthwhile cases for our attorney partners. Auto related accidents are one of the leading causes of severe injury and death for individuals.  These are the types of cases that we focus on bringing to our attorneys.

As issues with these claims arise, people often seek out attorneys to help them get compensation.  It’s at this point they go to look for information regarding their car accident and we point them in the direction of a local attorney.

At Legal Marketing Leads, all auto accident leads that we sell meet certain qualifications. We ask the appropriate questions to ensure that our partners receive only high quality prospects. Below are our requirements in order for a lead to be considered a viable lead:

1. Must have been injured in a car accident
2. The accident occurred within the statute of limitations
3. User was not at fault for the accident
4. User was physically injured
5. User does not already have an attorney

Legal Marketing Leads currently generates over 8,000 100% exclusive, real-time car accident leads every month in the following categories:  Car accident injury leads, Pedestrian accident leads, Hit and run leads, Drunk driving crash leads, Dangerous road construction accident leads, Motorcycle accident leads, Commercial trucking accident leads, Uninsured motorist leads and more.

Frequently Asked Questions About Car Accident Leads?

Q:  Are your leads exclusive?

A:  Yes, all leads sold by Legal Marketing Leads are sold to a single attorney.

Q:  Are your leads delivered in realtime?

A:  Yes, when an inquirer fills out a form you will receive a notification with contact information within 1 second.

Q:  Can you provide a sample lead?

A:  Here is what a sample of what a typical lead might look like

First Name: John
Last Name: Doe
Phone: 555-555-5555
Email: sample@lead.com
City: Raleigh
State: NC
Zip Code: 27602

What Caused Your Injury: Car Accident
Were You Found At Fault For the Accident: No
Do You Have An Attorney: No
Date of Injury: 2018
Comments: This will display what claimant wrote in the comment field.*

*This can range from a 1,000 word story to simply saying injured in accident.

Q:  How does the contract work?

A:  There is no contract.  Each order is for a specific amount of leads.  The amount of those leads is placed into an escrow account on signup and deducted each time you are delivered a qualified lead.  Once these funds run out you can either renew or you can leave.  With our happy clients we recommend automatic billing to make things go smoothly but are happy to provide leads without it at the beginning.

Q:  What is the minimum number of car accident leads per order?

A:  We have a minimum lead order of 20 leads.

Q:  What do you charge per car accident lead?

A:  This depends on a variety of including geography, availability and size of order.  Generally our prices range from $175 – $275 per lead.  Please inquire about your specific region to get a more accurate estimate.

Q:  How do you generate your leads?

A:  This is how we set ourselves apart from the rest of the industry and why we most likely have the highest retention rate in the industry.  We generate our own leads with a small portion coming from firms that we have established long term relationships with and know only provide top quality inquiries.  All of our leads are generated online through search queries.  We absolutely never use co-registration, incentivized or survey leads.

Q:  How do you filter out leads to ensure quality?

A:  We filter out leads for quality based on the following requirements.  Each car accident lead must meet the following criteria.  Contain accurate contact information, have been injured in a car accident, not been at fault, not have an attorney, and accident must have occurred within statute of limitations.  If any of these are not met we will gladly exchange the lead for a new one!

Beyond this, the way that we make sure to source only quality leads is by sourcing only from search inquiries.

Q:  Is buying car accident leads legal?

A:  Yes, it is legal and here is why.  First, we always comply with the various state rules on attorney advertisements, and do not offer a referral program with geographic exclusivity, pay for performance, or recommend certain attorneys to prospects seeking legal advice. Our legal and ethical method is considered a “group model” that provides connections to those seeking representation within the entire group in a random-type manner. We comply with ABA model Rule 7.1 by not being misleading; we comply with ABA Model Rule 7.2 by not recommending or endorsing any specific lawyer. We do not split fees with attorneys for the leads we provide on a pay-per-lead only basis.

Q:  How quickly will I start receiving leads?

A:  We typically see leads begin to roll in between 24-72 hours once the campaign is activated.

Q:  How are the leads delivered?

A:  We can send them to you via email, text, or into your CRM if you have one.

Q:  Can I exchange car accident leads if they are bad ?

A:  Yes.  We pride ourselves on customer service and want to make sure you are happy with the quality of the leads you are receiving from us.  A lead can be returned for the following reasons:

  • Disconnected or wrong phone number
  • Client already had an attorney
  • Not within scope of geographic region purchased
  • Wrong practice area(Ex: workers’ comp lead but paid for auto accident lead)
  • Denies wanting legal representation
  • Was found at fault for accident

All leads are sold “as is” and cannot be resold.  To request a replacement lead, please notify us within 5 days of receiving the lead.  We will be allowed 48 hours to approve the return but approve leads in 99% of cases as long as it is for one of the reasons mentioned above.

Q:  Can I purchase only auto accident leads?

A:  Absolutely.  We sell are leads based on practice area.  The categories for personal injury are auto accident leads, workers’ compensation leads and general personal injury leads.  If you want you can have only 1 practice area or all 3.  There are different prices for each practice area.